“Helvetica rejected Sonic Youth.”
I just had the pleasure of watching Helvetica, a film about the font, typography, and the wide range of deep responses we can have to the way we write our letters in space. It is a great movie; go see it if you can.
Director Gary Hustwit was there with us, answering questions after the show. The funniest part was him describing how he got the music for the film (“What does Helvetica sound like??”), most of which was straight from the iTunes playlist he was listening to at the time he conjured up the idea for the film. (Think Four Tet, Caribou, Sam Prekop.) He’s got a background producing music documentaries, so has plenty of connections.
Hustwit says he even got five unreleased, instrumental tracks from Sonic Youth, for him to use in the film. But the tracks just wouldn’t fit, no matter how hard he tried. “Helvetica rejected Sonic Youth.”
The way that this statement makes so much sense is… indescribable to me, and utterly satisfying.
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